MY STORY

Years ago, with a Bachelor of Journalism degree from the University of Missouri in hand, I set out to help Kansas City area small and medium-sized businesses with their marketing communication needs. I created Marketability Advertising and Public Relations in 1991 and enjoyed helping businesses grow for 15 years. My marketing work was equally as fulfilling as my work with our local Kiwanis Club as we developed programs and services to impact the children in our area. That, and my long-past desire to teach like my then-retired mom, prompted me to return to college and earn my Master of Arts in Teaching. 

That was the beginning of my 12-year teaching career where I loved sharing my love for journalism with high school students by teaching writing, newspaper, yearbook and photography classes. While teaching, I continued working in both traditional and digital marketing as a freelancer, honing my skills and staying abreast of the latest trends and techniques. I loved teaching digital media skills to my students and discussing best practices with them. When I wasn’t working on my teaching craft, I continued my production of a monthly cooperative newspaper, designed various print projects and began writing SEO optimized content for a national digital marketing agency.

I’m Back!

In 2018, it was time for a change. Never willing to stop learning, I left teaching to begin working in marketing full-time. As a freelance marketing strategist with my new company, L. Williams Creative, I have successfully completed a variety of traditional and digital marketing projects. I have partnered with small and medium-sized business to implement extensive social media and content campaigns, built and re-designed websites, developed email nurturing campaigns and written all types of marketing copy for a variety of clients. I have earned HubSpot Email and Content Marketing certifications as well as Google Ads and Google Analytics certifications.

Why Trust Me?

Due to the breadth of my past experience, I will bring both traditional and digital marketing expertise to your company. I work with clients on retainer as your strategic marketing associate and on a project-by-project basis. My strong work ethic and growth mindset allow me to accomplish your goals, regardless of any roadblocks that may stand in the way. 

Get A Cost Proposal

Reach out with your current marketing challenges and I’ll be happy to give you a project proposal that will meet your needs. Email me at laura@lwilliamscreative.com today!